Mentioned in the Magellan Newsletter!
Selma Hammer was elected President of the Upstate New York Chapter of the Association of Interior Design Professionals (AIDP), with a focus on educating members and strengthening the design community.
Notes on interior design trends, market happenings, and reflections from Selma Hammer, serving homeowners and businesses across the Greater Rochester, NY area.
Many of these posts connect back to completed projects — from sea-inspired kitchens to commercial office redesigns. Browse the full portfolio for a closer look.
A well-designed kitchen often becomes the true heart of a home, a place where cooking, entertaining, and daily life blend seamlessly. Thoughtful spatial planning can transform this room into a multifunctional hub where kids do homework at an island desk while meals come together nearby. The choice of cabinetry, countertops, and layout all contribute to how the space feels and flows. Even small details like the backsplash or hardware can elevate the overall aesthetic. Considering how you actually use the kitchen each day helps guide decisions that balance beauty with practicality, creating a welcoming environment that inspires both everyday meals and special gatherings.
Color plays a powerful role in shaping the mood of any interior. A palette anchored by deep forest or teal greens paired with soft sage accents creates a grounded yet fresh atmosphere. These natural tones work beautifully with clean white surfaces and warm wood elements, bringing a sense of calm and sophistication to a room. Whether applied to cabinetry, accent walls, or upholstery, such colors can make a space feel both vibrant and serene. Layering in lighter hues through textiles and accessories adds depth without overwhelming the eye, allowing the design to evolve naturally with the changing seasons and personal tastes.
Custom window treatments do more than control light and privacy; they frame a room and define its character. Elegant draperies in carefully selected fabrics can soften hard architectural lines, add warmth, and introduce pattern or texture to a space. From airy sheers that diffuse sunlight to heavier curtains that provide insulation and coziness, the options are vast. Thoughtful attention to proportion, hardware, and fabric weight ensures that window coverings complement the overall design rather than compete with it. For those seeking a polished, finished look, investing in tailored treatments transforms windows into focal points that elevate the entire room.
Commercial spaces benefit enormously from intentional interior design that reflects a brand's identity and supports productivity. A typical executive office or open-plan workspace can be reimagined with layouts that encourage collaboration while providing quiet zones for focused work. The selection of furnishings, lighting, and color schemes all influence how employees and clients experience the environment. Bright, cheerful accents paired with comfortable yet professional pieces create a space that feels welcoming and energizing. Even small interventions, such as reconfiguring seating areas or updating wall finishes, can dramatically shift the atmosphere and functionality of a commercial interior.